Online food delivery companies sprouting up in leading cities to cater for hungry mid-day office workers
A click of a smartphone button has revolutionized the one-hour lunch break and turned those snaking lines of customers outside city restaurants into a distant memory.
With the rise of online food delivery companies, customers are now surrounded by an array of options that have triggered a boom in the online-to offline, or O2O, business.
Even a high-profile home-cooking service, Shaofanfan, has moved into the marketplace to grab a lucrative slice of the pie by morphing into Taste Bud.
"Compared to the home-cooking service, making and delivering lunch boxes will place us in a more sizeable market," Zhang Zhijian, who founded Shaofanfan in December 2014 before it was transformed into Taste Bud last month, said
"Even though Taste Bud covers a small area in Shanghai and the profit for each lunch box is limited, we can receive 1,000 orders every day. And that amount will increase in future," he added without disclosing detailed financial figures. Read more...