In 1935, Geuder, Paeschke and Frey produced the first licensed character lunch box, Mickey Mouse. It was a lithographed oval tin, with a pull-out tray inside. It had no vacuum bottle, but did have a handle.
Hopalong Cassidy, which many consider to be the first classic square shaped metal lunch box, was introduced by Aladdin Industries in 1950.
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This is so cool. I thought the first lunch box was made in 1960z